Operation Facebook

I used to have Facebook, but right from the jump, I could sense there was something off about it, regardless of its popularity. It was obvious that the famous Facebook “news” feed was heavily curated. The information, memes and images were all carefully selected before presentation. The content always felt imbalanced, because it always seemed to lean to the political left. It was clear that Facebook had some unspoken ideological agenda. 

Facebook functions like all corporate media. It’s the primary tool for narrative and perception management. It’s designed to present a particular reality as truth. It puts people on the same page, believing the same information. It shapes thought. Media is the official mouthpiece for the ruling class. However, Facebook is unusual among media for one unique reason. Facebook users aren’t just passive consumers, but rather participants and contributors. Facebook users actively promote the carefully curated content via likes, comments and reposts. As a result, Facebook users are an essential part of the Facebook apparatus. 

I noticed that Facebook users typically shy away from controversial content. And when they do engage with it, they tend to side with the Facebook consensus. That’s because all social media skillfully exploits the human fear of social disapproval. Everyone wants to be “liked” and nobody wants to be “unfriended”. I don’t have that fear. So, in 2020 at the height of the Black Lives Matter movement, I posted highly controversial content. I posted the words, All Lives Matter. Left leaning Facebook had been heavily promoting BLM. I felt the need to express a different view. I was immediately attacked by Facebook users, both black and white, for promoting “hate speech”. I never posted anything on Facebook again and I’ve never returned to the platform. 

Few people know that Facebook originated with the Defense department (specifically DARPA) under the name, Operation Lifelog. Lifelog’s aim was to compile an electronic database of every activity and relationship a person engages in. The information obtained could help understand and predict human behavior. Clearly, the origins of Facebook make it somewhat suspect. 

Particularly suspect is Facebook founder Mark Zuckerberg’s admission that the platform censored content during the Covid plandemic. Any information contrary to the official, sanctioned narrative was outright banned from the platform. Facebook’s news feed pressured its users to get vaccinated, and users were encouraged to pressure others to do the same. Now, years later, Zuckerberg says Facebook was wrong and sincerely apologizes for the deplorable actions of his company. Unfortunately, I question his sincerity.

Apparently, I’m in the minority… as usual. Even after Zuckerberg’s admission, Facebook remains one of the most popular social media platforms in the world.